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Location: Bangalore, IN
Company: Subex Ltd
We are looking for a dynamic Product Marketer with telecom knowledge to join our growing team. The person is expected to be hands-on with the latest Marketing practices, tools, and techniques. Out of the box thinking, and a go-getter attitude is a must.
Some of the key responsibilities include:
Working closely with Product Management and Corporate Communications to develop positioning and direction through market & competition analysis.
• Designing, executing and owning lead generation campaigns that support revenue goals.
• Developing marketing tools and content around the website, collateral (brochures, infographics, datasheets, whitepapers, case studies, presentations, videos, etc.), interactive demos and multimedia presentations.
• Launching new products and new versions of existing products to the market.
• Working with Pre-Sales and Product Management to conduct feature-led and knowledge imparting webinars.
• Leveraging social media for effective product promotion and brand image enhancement.
• Identifying suitable industry recognition awards and building strong nominations on behalf of the organization.
• Establishing product messaging to complement overall company vision and direction.
• Designing and delivering sales enablement training to Sales-org.
• Working with Sales-org to grow product referral base and focusing on account-based marketing to enhance revenues from existing accounts.
• Conceptualizing and executing innovative means of engaging prospects and customers.
• Branding for exhibition booths, handling event logistics and ensuring successful participation in industry events.
• Working with customers and prospects to conceptualize and create agendas and presentations for user meets and regional summits.
Subex Limited is an Indian software company that provides digital trust solutions to the telecommunication industry. Subex is headquartered in Bengaluru, India with offices in the United States, the United Kingdom, Singapore and DubaiView Site >>